Instagram Success Summit Day 4: June 10 2016 Live-Tweeted Reviews

Event Name: Instagram Success Summit Virtual Educational Event
I’m finished live-tweeting all 30 fabulous speakers at the summit. While the sessions are no longer accessible for free you have the option to purchase an All Access Pass for on-demand access to 30+ expert interviews plus exclusive bonuses. If you take advantage of this offer I’ll look forward to getting to know you in the private Facebook community for the event for life-long learning. And if you join through my affiliate link, you support me in continuing to live-tweet similar educational events, so thank you!
Last Updated: TUES June 14 2016 12:18 PM
By: Glenda MacDonald (Event Affiliate/ Small Today events)

DAY FOUR (Aired June 10 2016)
Phase 4 – Making Money on Instagram: Automate and Monetize

Day 4 Speaker 1:
Farokh Sarmad is an Entrepreneur at Mr. Goodlife Inc. with 5,000,000+ followers across multiple accounts and a network reach of 40,000,000+.
Topic: How I manage multiple accounts on Instagram (5 million followers across 20 accounts)

Day 4 Speaker 2:
Jaime Derringer is the Founder at with 1 million Instagram followers.
Topic: How to hire the perfect person to manage your Instagram

Day 4 Speaker 3:
Chris Jones is a fellow e-Commerce Entrepreneur at BEC SPORT, growing business through Instagram
Topic: Strategies to automate sales on Instagram (Violation warning)

Day 4 Speaker 4:
Pejman Ghadimi is the founder at Secret Entourage with over 500K followers monetized to over 1.2M in sales revenue in 2015.
Topic: Conversion tips for a high revenue to follower ratio

Day 4 Speaker 5:
Rod Watson is a Luxury Real Estate Specialist at The Watson Group, 3 years to build up, over 100k each year since 2013.
Topic:  Location targeting tactics for local businesses

Day 4 Speaker 6:
Ricky Staub is the Director at Neighborhood Film Co., Filmmaker by trade, booked hundreds of thousands of dollars worth of business curating a personal feed that is unique.
Topic:  A proven strategy to get B2B clients from Instagram

Instagram Success Summit Day 3: June 9 2016 Live-Tweeted Reviews

Event Name: Instagram Success Summit Virtual Educational Event
Get on-demand access to 30+ expert interviews plus exclusive bonuses for just $147 (12 month access). Currently all Day 4 presentations are still accessible for free. Day 3 sessions are now offline and only accessible by the optional All Access Pass.
Last Updated: FRI June 10 2016 5:38 PM
By: Glenda MacDonald (Event Affiliate)

DAY THREE (Aired June 9 2016)
Phase 3 – Scale Your Instagram Marketing

Day 3 Speaker 1:

Deonna Monique Lewis is the Founder and CEO at Boho Exotic Studio, 110k followers, over 1 million dollars in profit within 2 years.

Topic: How I leveraged partnerships to make $1 million within 2 years on Instagram

Day 3 Speaker 2:

Craig Hensel is the Senior Content Manager and Creator at Havas WorldWide Chicago.

Topic: Powerful brand ambassador tactics for community and trust

Day 3 Speaker 3:

Ruben Chavez is a Social Media Influencer and Content Creator at TGP Media, went from from 0 – 1.8 million followers in less than 2 years.

Topic: Sponsored content: A path to a six-figure business

Day 3 Speaker 4:

Marco Hansell is the CEO at Speakr, delivered more than 14M likes on Instagram across branded campaigns. Generated several million dollars in annual revenue.

Topic: Collaborating with Instagram Influencers to boost sales
GM Note: of all the sessions so far I found this one the most challenging to digest as I am an Instagram newbie with just over 100 followers. Marco is a brilliant man and a fount of knowledge on this subject. I will definitely go back again and again to this presentation using my All Access pass so that I can absorb his thoughts better as my own Instagram following and experience grows and I understand more about what he is talking about!

Day 3 Speaker 5:

Zahara Jade is the Community Manager at HireInfluence, an International Content and Digital Media Manager specializing in influencer marketing and social media, blowing out company goals by leveraging influencers.

Topic:  4 tools to uncover influencers in your niche

Day 3 Speaker 6:

Paul Ramondo is the CEO at RamondoMedia, Australia’s fastest growing authority on digital growth hacking and marketing, 3X followers for personal brand in the last 4 months without aggressively investing too much time into this growth.

Topic:  The right approach to Instagram Ads for lead generation

Day 3 Speaker 7:

Zach Spuckler is an Online business strategist, become profitable leveraging Facebook and Instagram Ads.

Topic:  Instagram Ads: How to set up your first campaign
GM Note: this is very hands on and detailed. I didn’t watch the entire thing as I am a newbie and not ready to spend money on Instagram or Facebook advertising. With my All Access Pass I know I can go back to this and watch it in more detail later. Zach also offers a free online course for those who watch his presentation and the access info is in the video!

Day 3 Speaker 8:

Jason Stone is the Founder at Millionaire Mentor LLC, social media influencer who built an Instagram following from 0-1.8 million in less than 2 years. He now has an email list of over 130k and has made over 1 million dollars in revenue to date.

Topic:  Tons of clicks on your sponsored content in 4 basic steps

Instagram Success Summit Day 2: June 8 2016 Live-Tweeted Reviews

Event Name: Instagram Success Summit Virtual Educational Event
Last Updated: THURS June 9 2016 5:12 PM
By: Glenda MacDonald (Event Affiliate)

DAY TWO (Aired June 8 2016)
Phase 2 – The Science of Growing A Valuable Following

Day2 Speaker 1:
Alex Tooby is an Instagram Marketer, Influencer & Mentor at Alex Tooby. Generated over $100k first year in business.
Topic: How to build a powerful list of hashtags to massively boost engagement

Day2 Speaker 2:
Lauren Bath is a Freelance Social Media Marketer at Lauren Bath Services with 454,000 followers over 4 1/2 years, 3 1/2 years of full time work in the tourism industry, over 120 travel campaign.
Topic: 6 steps to harness the power of user generated content

Day2 Speaker 3:
Mario Masitti is a Photographer & Educator at Sessions With Mario. Launched an incredibly successful educational platform for photographers generating solid 5-figure revenues each month from Instagram.
Topic:  A hashtag system to attract relevant, quality customers

Day2 Speaker 4:
Tracy Matthews is the Chief Visionary Officer at Flourish & Thrive Academy and Creative Director of Tracy Matthews Jewelry, use Instagram for community building, list building and selling products.
Topic:  Content creation: A strategy to a hyper engaged following

Day2 Speaker 5:
Yolanda Keels-Walker is a Serial Entrepreneur and Founder of Business Babes LLC. Tripled sales for their online courses, and gained more opportunities for speaking and partnership.
Topic:  3 simple steps to 30,000 followers in less than 12 months

Day2 Speaker 6:
Brad Cameron is the Owner at Build Your Empire. 962,000 followers, 24 months, Enough for a full-time income, 30,000+ email subscribers.
Topic:   How I used shoutouts to gain 1 million followers on Instagram

Day2 Speaker 7:
Makel Gardner is the Co-owner at Fin & Vince grew Instagram to 65.3K followers in the matter of two years.
Topic:  Instagram contests that rapidly gain you followers and email subscribers

Day2 Speaker 8:
Mark Iron is the Mindset Mentor at Mark Iron Consulting. Built a great network of high level influencers and found JV partners due to large Instagram following.
Topic: Grow your email list with this simple Instagram marketing funnel

Instagram Success Summit Day 1: June 7 2016 Live-Tweeted Reviews

Event Name: Instagram Success Summit Virtual Educational Event
Last Updated: WED June 8 2016 4:23 PM
By: Glenda MacDonald (Event Affiliate)

DAY ONE (Aired June 7 2016)
Phase 1 – A Visual Approach: The Foundation of Instagram for Your Business

Day1 Speaker 1:
Shawn Thomas is the Founder at Ask A Millionaire, LLC, started in March of 2015 and one year later grew to over 600,000.
Topic: Why a millionaire chose Instagram to grow his audience

Day 1 Speaker 2:
Kevin Kuster is the CEO and Partner #JJ Community, the largest and most active photo community on Instagram.
Topic: Finding your voice: An insight into a community of 47 million images

Day 1 Speaker 3:
Chris Burkard
is an Adventure Photographer at Chris Burkard Studio, reached an Instagram following of over 1.6 million people over the course of 4 years.
Topic: The realization that netted me 1.7 million followers

Day 1 Speaker 4:
Sarah Moore
is a Copywriter and Blogger at New Leaf Book Nook, built a following of more than 50,000 in just 10 months … and it hasn’t even felt like effort.
Topic: Growing an audience for your “dream business” whilst working full-time

Day 1 Speaker 5:
Rhiannon Nicole Bosse
is the Owner & Creative Director at Hey Gorgeous Events, Founder of The Trouvaille Workshop, gained speaking opportunities, and built a nearly 60k following of loyal and supportive people via Instagram account.
Topic: Building a consistent feed and finding your niche on Instagram

Day 1 Speaker 6:
Melissa Johnson
is the Founder & Creative Director at Best Friends For Frosting, achieved 80K+ followers on Instagram.
Topic:  How to get people to fall in love with your brand

Day 1 Speaker 7:
Adam Smith
is a Speaker, Storyteller, Creative at South Hills Norco, named one of the best iPhone portrait photographers in the world (in 2013).
Topic:  An award winning strategy for shooting quality imagery with an iPhone

Day 1 Speaker 8:
Merek Davis
is the Founder at Mextures, #2 top paid app. 158k followers on Mextures 1.3 million #mextures hashtags.
Topic:  How to effectively use Instagram to launch your product

Free webinar on Social Media ROI June 22

Last updated:  FRI May 27 2016 4:40 PM Toronto ON Canada
By: Glenda MacDonald
Affiliation: I‘m an affiliate of Social Media Manager School and courses by Andrea Vahl. I‘m also a proud alumnus as that‘s where I earned my Certificate in Social Media Management!

View Glenda MacDonald's LinkedIn profile View Glenda MacDonald’s profile
Free webinar

Join us June 22 2016 for a free live webinar on managing the return on investment of social media. I’ll be live-tweeting as I’m still learning too!

As a startup, business owner, and social media manager for myself as well as my clients, I know that one of my biggest challenges is to understand how to measure the return on my investment for social media, both in terms of time spent and promotional budget.
My friend and mentor Andrea Vahl is offering a FREE WEBINAR on June 22 about the #1 thing business owners must have in place now to measure their social media ROI.
I’m a proud alumnus of Social Media Manager School of which Andrea is co-founder. As an affiliate I’m happy to share upcoming free training and specials! I plan to attend and live-tweet the webinar as I’m always learning too! Join us.
Register here:

MAGAZINE REVIEW: Wired – April 2016 issue

April 2016

Last updated: May 7 2016 5:23 PM
By: Glenda MacDonald

Every month I read this technology, science, and arts magazine from cover-to-cover and live-tweet some of the highlights. In the April issue I  learned about the new Black Panther comic book series, the Peach mobile social networking app, HBO’s Silicon Valley show and the new gig economy for comedy, how terrorists use social media for audience engagement and branding, and about people whose brains lack episodic memory.

Here’s a recap of my tweets with a few further comments.

Oh the excitement when the magazine arrives in the mail! Yes, I could be reading the digital version but I still like this one in hard copy. I like to search the internet for articles to share from each issue. I got off to an auspicious start when the first article I found online seemed to not be available through issuu. That’s fine as I could have been logged in and reading digital version, I but wanted to see what was publicly shareable for my tweets. You’ve gotta love the page error response issuu included at the bottom of the page!

I’m a big fan of the Marvel Universe. The article about the new Black Panther comic series was fascinating mainly due to the interview with the novelist-now-comic-book writer Ta-Neshi Coates. This sent me off  exploring the subject further and I found another article in Fast Company from the point of view of the artist working with the writer.

When I got to page 37 I saw a tiny reference to a new social media app called Peach. I investigated it further and thought it sounded like something creative that I’d like to try.  Here were my initial thoughts about it the app. I’m a sucker for a good pun and this app seems quite “peachy”. I am planning to make space for the app on my HTCOne so I can try the app and review it.

Next up I found an article by one of my favorite tech writers and an editor of Wired, Clive Thompson. Thoughtful overview of the state of emoji use as part of language today.

The next article that caught my attention was the cover story about the fratboy actors of the HBO’s Silicon Valley. This was a very informative article about not just this group of talented comedic actors but also the whole shift towards the gig economy for those in the humour/entertainment industry, new definitions of success, and how today’s talent is increasingly taking control of their multi-channel audiences directly. The concept of the show is also interesting to me.

Then on to a more ominous article – Why ISIS is Winning the Social Media War – and How to Fight Back. This article takes a step away from the horrific and focuses on the actual methodologies and metrics that terrorist groups are using to achieve their goals of conscripting participants into their armies and controlling their ‘brand’ by what and how they share their messages. Many of the social media ideas can be used successfully by individuals and organizations with more positive goals so there are many insights to be found here.

As I approached the end of the April issue I found the story which had the most impact on me personally: In A Perpetual Present, about a woman who has never experienced episodic memory. The story including an interview and background research was delicately written by Erika Hayasaki who provided a real window into how it’s possible for someone who is always living in the present to cope and feel like they are living a full life. Erika also touched on other memory extremes and the research that has uncovered a small group of people who experience the world in a very different way than most of us do. Because I write reviews, memoir, and fiction I’m constantly mining my memory banks for old visual memories, bits of conversations, contexts, etc. to weave colourful tidbits into my stories. I was horrified at the prospect of living a life with no cushion of memory, no stories from your past that you reflect upon and share with others. But I also studied science and psychology in my undergrad, and the behavioural scientist in me was absolutely fascinated.  I highly recommend this fascinating read.

So that’s a wrap! The April issue review is done. I last tweeted about it on April 8th and was in great anticipation of the May issue which has now arrived! Let the tweeting begin!

Up next: MAGAZINE REVIEW: Wired – May 2016 issue

What Happened to Spring…?!


Last updated: April 23 2016 1:47 PM Toronto ON Canada
By: Glenda MacDonald

March 21 2016

Featured photo: Second Day of Spring

Tues. Morning 2nd Day of Spring

Tuesday morning Second Day of Spring

The 24/7 Startup

I was working late (til 2 AM) this morning. Hence my late start to today’s blog.  Burning-the-midnight-oil is common for startups, especially those of us who work in social media where time-zones are fairly irrelevant. If I’m up Saturday morning before CBC Radio One comes on with one of my favourite shows Fresh Air, I listen to radio shows from Australia, Ireland, England, or Germany.. whatever show CBC is streaming before their own shows start. On Saturday I said good morning to Mary Ito, the host of Fresh Air , on their Facebook page when I went to check out their three-hour show lineup. Mary replied “You’re up early”. I replied that as a startup it’s “early to bed, early to rise…” and that she’s  making me wise while I work away on the wealthy part…

Spring Has Sprung Right off the Springboard! It’s Winter Again

My supreme joy yesterday for the first day of Spring, the annual day of happiness, and my excitement about the nearing completion of my new upper deck, has had a chilling reality check today. 30% chance of snow flurries! The deck builder will be finished today but it will be too cold to start moving my furniture back out there and it looks like quite a while before my “outdoor office” will be welcoming me. I stepped out into the back yard about 7 a.m. to take the photo above and it was very very cold out.


The photography on this site is my own unless otherwise stated. The above photo is of morning sky from my back yard. You can see the streetlight is still on in the laneway. To view more of my photography visit me on Instagram:


Email Success Summit March 14 to 23 2016 by Small Today

There are over 35 of the world’s top experts in email marketing presenting at this virtual summit presented by Small Today an organization which focuses on the needs of small and medium-sized businesses including solopreneurs and startups. You may notice that  I don’t have a newsletter set up yet.. it’s now on my to do list! I’m watching and reviewing all the interviews Founder Liam Austin conducted with the experts and tweeting my best take-aways of email marketing tips from the experts. See my separate blog post for the event ). You can use my affiliate link to register for a free pass to watch the live (prerecorded) interviews for today and Tuesday as well as the new ones and Liam’s wrap-up on Wednesday. I have an All Access Pass which entitles me to view the interviews forever as well as some bonus materials in an online course format, at my own pace. I am also part of a private Facebook group chatting with other All Access Pass holders as we deep-dive through the materials and share how we can implement the tools and ideas as small businesses. Time for me to get back to work doing the reviews! I am continuing to review the interviews form Day 2. I will also keep an eye on the @smalltoday Twitter feed today though I won’t be watching the current sessions live as I want to do them chronologically and I am on last week still.


Email Success Summit March 14 to 23 2016 (Now an Online Course)

ESS_MediumRectangleBannerLast updated: TUES March 29 2016 7:47 PM Toronto ON Canada
By: Glenda MacDonald, MBA, Freelance Writer, Social Media Strategist and Marketing Professional

Event Name: Email Success Summit Virtual Educational Event
Dates: March 14 to 23 2016 (Live portion completed; virtual course now open 24/7 with optional All Access Pass)
My hashtag: #ESS
My Affiliation: I’m an affiliate of Small Today for the Email Success Summit and the previous LinkedIn Success Summit. The opinions stated here are my own. Many people attended portions of the event for free. Those who chose/choose to upgrade to the All Access Pass using my affiliate link also assist me in defraying the costs of my time reviewing the event.
Location: online
Time Zone: EST 24/7
Price: purchase an All Access Lifetime pass (affiliate link above) or VIP Pass for fast-track
Registration through my Affiliate Link: Register for a Lifetime All Access Lifetime Pass including participation in a Private Facebook Group.
Event Presenter: Small Today
Liam Austin, Founder, of Small Today. Summit Host and Interviewer.
Speakers:  35+ international email marketing experts (one-on-one prerecorded interviews were released daily). See the full agenda by clicking the registration link.


Over 35 of the world’s top experts in email marketing presented at this virtual summit presented by Small Today . Liam Austin is the Founder of Small Today, an organization which focuses on the needs of small and medium-sized businesses including solopreneurs and startups. (I’m both a solopreneur and a startup! ) Liam personally live-interviewed each of the amazing experts from around the world via Skype.The interviews were recorded and curated over the last couple of months in preparation for sharing with us through this Summit. The experts were so generous, sharing what they’ve learned, including mistakes they’ve made and hacks they’ve discovered to shorten our learning curve in applying ideas to our own businesses.

As I watch each interview from the comfort of my home office using my laptop, an external monitor, and my cushy headphones, I’m finding that this format creates a very intimate experience… as if you’re alone in a room with Liam and the presenter! Liam is engaging and professional. He has an excellent rapport with the experts which makes for lively unscripted interviews and unpredictable segues! I’m thoroughly enjoying watching and learning at my own pace and am glad I upgraded to the lifetime All Access Pass which includes participation in a private Facebook Group set up for the All Access Pass holders.  I pop in there often to meet virtually with other attendees where we are becoming friends and helping each other apply the concepts to our own businesses with the moderation of Liam and his equally delightful co-founder partner Sarah Thorslund.

I’m deep-diving into the content-rich interviews as I review them and take extensive notes and tweet my insights. This Summit is not only for those beginning to look at email marketing. Even though I have decades of experience as a marketing professional who is now a freelancer, I’m learning so much more. While I’m trained as a Social Media Manager I haven’t done more than edit and write newsletters for other organizations. Integrating social media with lead magnets and landing pages or pop-ups, and understanding the many options for service providers and apps can be a little mind boggling. And that’s not the half of it! We also get into the psychology of the copywriting and graphic design! Some lectures I sail through quickly based on my experience. Others I keep having to pause.

Liam curated the interviews in a specific order with a different theme for each day so I feel compelled to watch them chronologically. I’m currently reviewing Day Two Speaker Three. I’m tweeting what I think are the most important points from each interview.  Click my attiliate link here to register for a Lifetime All Access Pass.

My Twitter Reviews

The interviews are intensive, content-rich and often fast-paced. It’s challenging and exhausting to watch and absorb them all live continuously. So I’m reviewing and transcribing each interview at my own pace, gleaning some fabulous tips and insights from Liam and the other experts. As a solopreneur I want to learn from these speakers and think about how I can apply their ideas and tools to my own evolution of becoming an email marketer (something I am a newbie at). So thank you for your patience. I hope you find my tweets helpful. When I have completed all the reviews I’ll use my notes for a comprehensive blog post with my overall impressions as a small business, marketing professional, and social media coach. Any questions? Chat with me on Twitter, comment below, or reach me via my Contact form.

You can find my tweets and reviews by searching Twitter for #ESS AND @glenda_macd
I am also embedding completed tweets here.  I’ll also update the speaker bios. Each interview is between 45 and 60 minutes in length.

Twitter Review IN PROGRESS

Day 2 THEME: List Growth (TUES March 15 2016 Original Air Date)
Speaker: Steve Chou

Topic: System to double your daily email opt-ins

COMPLETED Twitter Reviews:

Day 1 March 14 2016 Original Air Date (Speakers 1 to 6)

Day 2 March 15 2016 Original Air Date (Speakers 1 & 2)