Last updated: SUN May 22 2016 6:57 PM
By: Glenda MacDonald
My husband informed me today that he received his email from WIRED saying that the June issue is now available in digital format.
I’m quite happy to wait a few days until the hard copy arrives in the mail. I worked eight years in magazine as an ad sales rep and copywriter. I still love the physical experience of flipping through the book from cover to cover, leisurely. In my early magazine days I had to schlep printouts of ad proofs to local clients to approve in person. Then we got a fax machine and we didn’t have to leave the office to get ads approved.. as long as the advertiser also had a fax machine… Then I bought an iBook laptop and started emailing people ad proofs, but our publisher was giving me a lot of push-back and wanting me to get out of the office and see the clients in person. I left that job to manage an eCommerce research centre at a university where I fully-embraced the digital world.
So maybe it’s a bit of nostalgia that leads me to read this techy mag ‘the old way’. But I have brought my own hybrid twist to the process of reviewing. I live-blog as I read it, stopping to search online for the links to the articles to share with my followers on Twitter. I tweet my observations and relevant links and then I update my blog by embedding the tweets which continually reply to each other creating a long story string which is the basis for my entire review.
So patience my Twitter friends. If you’re are already enjoying the digital version of June don’t feel bad for me. I actually could read the digital copy if I wanted to as I have a multil-magazine subscription app that gives me access. But I prefer to wait, anxiously checking the mailbox, and when the June is here I’ll be on my back deck, sipping coffee, and tweeting the highlights for you!