Last Updated: TUES March 29 2016 8:10 PM
By: Glenda MacDonald

Event Name: Email Success Summit Virtual Educational Event (now an online course)

DAY TWO: List Growth (Original Air Date: TUES March 15 2016)

Day2Spkr1:
Speaker: Joanna Wiebe
Topic: Battle of the buttons: Negative consequences and ethical bribes

Day2Spkr2:  Erik Harbison 
Topic: Email capture best practices to engage raving fans 

#ESS @smalltoday Day2Spkr2 @ErikHarbison : when designing new #email lead form or gift get simple feedback from some customers first

— Glenda MacDonald (@glenda_macd) March 22, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison : don’t demand too much info, just FirstName & #email often enough, if B2B ask for biz email

— Glenda MacDonald (@glenda_macd) March 22, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison : rethink one word #email lead CTA buttons .., instead of download say “I want to download”

— Glenda MacDonald (@glenda_macd) March 22, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison : when place #email form/popup match it’s content to page context; FAQs listicle on About pg

— Glenda MacDonald (@glenda_macd) March 22, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison: it’s just one step in trust-building #email sequence: manage expectations again at Welcome..

— Glenda MacDonald (@glenda_macd) March 23, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison: Build LT engagement w #email subscribers w list hygiene. Reengage/clean out dormants/zombies

— Glenda MacDonald (@glenda_macd) March 23, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison: Max 50 characters #email subject line. Split test wording. Keep S.L. context vs body /series

— Glenda MacDonald (@glenda_macd) March 23, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison: ..Experiment w #email subject line: personalize w FirstName; test holiday emojis; lower case

— Glenda MacDonald (@glenda_macd) March 23, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison & @aweber : if use text link in #email body CTA can hyperlink entire sentence “Yes I want..”
— Glenda MacDonald (@glenda_macd) March 23, 2016

#ESS @smalltoday Day2Spkr2 @ErikHarbison: you can combine various provider #email tools to find best mix; plug/play. See @aweber blog

— Glenda MacDonald (@glenda_macd) March 23, 2016

Last Updated: TUES March 29 2016 8:17 PM
By: Glenda MacDonald

Event Name: Email Success Summit Virtual Educational Event (now an online course)

DAY ONE: Traffic and Lead Magnets (Original Date: MON March 14 2016)

Day1Spkr1:
Michael Leander, Founder of Markedu; international speaker, marketing trainer & consultant focusing on CRM, customer strategy, customer loyalty, marketing automation, and social media.
Topic: The life-time perspective: the importance of a long-term plan and commitment in email marketing

.@michaelleander helped me understand long term #ContentStrategy #planning vs #email https://t.co/DVIBWJRfQh at #ESS Tx @smalltoday

— Glenda MacDonald (@glenda_macd) March 15, 2016

Day1Sprk2:
Speaker: Ana Hoffman, Founder at Traffic Generation Cafe
Topic: How to generate traffic to attract high quality subscribers

.@AnaTrafficCafe @smalltoday Ana Hoffman: bad #emailmarketing is like leaky bucket. #Email capture plugins help! #Email Success Summit

— Glenda MacDonald (@glenda_macd) March 16, 2016

#ESS I have to check out @SumoMe free app to manage #email capture. Mentions by @liamaust & @AnaTrafficCafe at #Email Success Summit

— Glenda MacDonald (@glenda_macd) March 16, 2016

Day1Spkr3: 
Speaker: Martin Shervington
Topic: Converting your adwords and paid traffic into quality leads

.@smalltoday per @MartinSherv 5% #email conversion rate the benchmark; try selling a $20 product, do 10 blog posts per month. Gt tips!

— Glenda MacDonald (@glenda_macd) March 16, 2016

Day1Spkr4:
Speaker: Kristi Hines
Topic: Create a killer lead magnet to get response

#ESS Day1Spkr4 @kikolani explained “lead magnets” as things you can use to grow #Email subscribers list @smalltoday (new term for me)

— Glenda MacDonald (@glenda_macd) March 17, 2016

 

#ESS Day1Spkr4 @kikolani lead magnet eg: popup for discount code/ checklist. Free stuff/incentives if give #email address @smalltoday

— Glenda MacDonald (@glenda_macd) March 17, 2016

 

#ESS Day1Spkr4 @kikolani eg: do eBook, FB post abt it (incl FB pixel), popup email opt-in for free chapter; adfeed b/up @smalltoday

— Glenda MacDonald (@glenda_macd) March 17, 2016

 

#ESS @smalltoday Day1Spkr4 @kikolani Kristi uses lead magnets/opt-ins; improves her #email list quality/response, gets less spammers

— Glenda MacDonald (@glenda_macd) March 17, 2016

Day1Sprk5:
Speaker: Bob Jenkins
Topic: Double your email list with lead magnets that convert

#ESS @smalltoday Day1Spkr5 @BobTheTeacher : #1 effective #Email lead magnet: simple Resource Guide; 1 pg PDF of your 5 must-use tools

— Glenda MacDonald (@glenda_macd) March 18, 2016

 

#ESS @smalltoday Day1Spkr5 @BobTheTeacher : At best .5 to 2% sitewide sidebar #email opt-in vs w #blog #content upgrade: 15 to 20% !!!

— Glenda MacDonald (@glenda_macd) March 18, 2016

Day1Spkr6:
Speaker: James Tuckerman
Topic: Unlocking the list you already have

#ESS @smalltoday Day1Spkr6 @jamestuckerman : also to build #email list offer opt-in gifts pointing to landing pg via social networks

— Glenda MacDonald (@glenda_macd) March 19, 2016